Privacy Policy

Last updated: Jan 3rd 2026

This policy explains how we collect, use, and share personal data when you visit our site, buy merch, or contact us.

Who we are:

Making Blind Eyes See is operated by Mark Barron trading as Making Blind Eyes See (we, us, our). We are the controller of your personal data.

Contact email: enquiries@makingblindeyessee.com

Contact address:

Making Blind Eyes See

61 Bridge Street

Kington

HR5 3DJ

United Kingdom

Country: United Kingdom

What data we collect

Data you give us

Contact details: name, email address, phone number (if you provide it)
Order details: billing and delivery address, items bought, order notes, refunds and support messages
Account details: login email and profile details you choose to add
Messages you send us: emails, contact forms, and support queries

Data we collect automatically

Device and usage data: IP address, browser type, device info, pages viewed, clicks, and time spent on pages
Cookie and tracking data: depending on your cookie choices, we may use analytics and ad tracking tools

Payments

We do not store your full card details. Payments are processed by payment providers made available through Wix and your chosen checkout method. Those providers handle card data under PCI DSS requirements.

Where the data comes from

Most data comes from you or from your use of the site. Some data comes from our service providers (for example, payment confirmations, delivery updates, and ad platform reporting).

Why we use your data and our lawful basis

UK GDPR requires us to have a lawful basis for each use of personal data. Below is a summary of what we use your data for, what data we use, and the lawful basis we rely on.

To sell and deliver merch (orders, shipping, customer service)

Data used: contact details, order details, delivery details, messages
Lawful basis: Contract (to fulfil your order)

To run your account (log in, security, account support)

Data used: account details, contact details, device and usage data
Lawful basis: Contract (to provide the account) and Legitimate interests (site security)

To reply to messages and support requests
Data used: contact details, messages, order information (if relevant)
Lawful basis: Legitimate interests (support) or Contract (where support relates to an order)

To improve the site (performance, debugging, analytics)

Data used: device and usage data, cookie and tracking data (where enabled)
Lawful basis: Consent (analytics cookies where required) and/or Legitimate interests (basic site security and performance)

To run ads and measure results (retargeting, conversion tracking)

Data used: cookie IDs, device data, event data (for example, button clicks)
Lawful basis: Consent (marketing cookies and pixels)

To send marketing emails (if you opted in)

Data used: email address, marketing preferences
Lawful basis: Consent (you can unsubscribe at any time)

To meet legal and tax duties

Data used: order and payment records
Lawful basis: Legal obligation

If we rely on consent, you can withdraw it at any time through the cookie settings link on our site or by contacting us. Withdrawing consent does not affect what we did before you withdrew it.

Who we share your data with

We only share personal data when needed to run the site, fulfil orders, or measure ads.

Typical recipients include:

Wix.com (website hosting, store system, member accounts, databases)
Payment providers used through Wix checkout (payment processing and fraud prevention)
Merch fulfilment partner(s) and carriers (to print, pack, and deliver orders)
Analytics and ad platforms (only if you consent): Meta (Pixel and Conversions API), Google (if enabled), TikTok (if enabled)

We do not sell your personal data.

International transfers

Some of our service providers may process data outside the UK. When personal data is transferred internationally, we rely on appropriate safeguards such as standard contractual clauses or other lawful transfer tools, where needed.

How long we keep your data

We keep data only as long as needed for the purpose we collected it for. Typical retention:

Orders, invoices, and business records: kept for at least 5 years after the 31 January submission deadline for the relevant tax year, and sometimes longer if needed for legal or compliance reasons.
Customer support messages: usually up to 24 months after the last message.
Accounts: kept while your account is active. If you ask us to delete it, we will delete or anonymise it unless we need to keep some data for legal reasons (for example, order records).
Marketing email list: kept until you unsubscribe or we remove inactive contacts.

Your rights

You have rights under UK GDPR, including:

Access to your data
Correction of inaccurate data
Deletion of your data (in some cases)
Restriction of processing (in some cases)
Objection to processing (including direct marketing)
Data portability (in some cases)
To withdraw consent where we rely on consent

To use your rights, email enquiries@makingblindeyessee.com, or click the contact us button below.

You also have the right to complain to the Information Commissioner’s Office (ICO) if you think your data has been handled wrongly.

Cookies and tracking

We use cookies and similar tools to run the site, understand how it’s used, and measure ads.

Necessary cookies: required for the site to work (login, security, checkout)
Analytics cookies: help us understand site performance (only if you allow them)
Marketing cookies: help us measure and improve ads (only if you allow them)

You can change your cookie choices at any time using the cookie settings link on our site. Wix provides cookie banner tools and consent controls that can block marketing tools until consent is given.

Automated decision making and profiling

Ad platforms may use automated systems to decide which people see ads and to measure performance. We do not use automated decision making to make legal or similarly significant decisions about you.

Security

We use security features provided by Wix and other providers to protect your data. No method of storage is 100% secure, but we take reasonable steps to protect personal data.

Children

Our site is not intended for children. If you believe a child has provided personal data, contact us and we will deal with it.

Do Not Sell or Share (US state privacy rights)

If you are covered by US state privacy laws, you may have the right to opt out of the “sale” or “sharing” of your personal information for targeted advertising. We do not sell personal information for money. Some advertising and analytics tools may still be classed as “sharing” under certain laws.

You can submit an opt out request using the “Do Not Sell or Share My Personal Information” link on our site. You can also change cookie settings at any time using the cookie settings link.

Changes to this policy

We may update this policy from time to time. We will post the latest version on this page and update the last updated date above.